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It’s the Season to Appreciate!

Happy Holidays and Merry Christmas to you! I don’t know about you, but at this time of the year I start to zero in on all the things for which am I am grateful, and all the people, too.

I was talking to one of my clients today. They pay me a large sum of money each month, and have for the past 15 years. They basically pay my mortgage each month. At the end of our conversation, I said, “Have I told you lately how very much I appreciate your loyalty to me over these past 15 years?” She was almost embarrassed, but I could tell it meant a lot to her. I take the managers to lunch a couple times a year and they always get a gift at Christmas, and sometimes random cards throughout the year.

I’m not making it up – I really DO appreciate these people and I would be remiss if I didn’t tell them. I never want to take it for granted that there are people who trust me enough to actually give me big checks every month. But let me say here that I also appreciate the smaller customers, because they all add up to a nice income that has weathered even a bad economy. They could probably find an alternative to the service I provide, but they wouldn’t have ME to give them super-duper customer service, send gifts and take them to lunch.

How are you showing your clients you appreciate them? Join me for a free webinar on Friday, Dec. 10 at 10am Eastern time and we’re going to explore this subject of appreciation marketing in depth. You really can’t afford to ignore this.

Register here: http://budurl.com/AppreciationMkt